The Oasis

WHILE SEED WILL SERVE BED-STUY AS A REVOLUTIONARY RETAIL DESTINATION, THE SHOP ALSO DOUBLES AS A FIRST OF ITS KIND, 1600 SQUARE FOOT EXPERIENTIAL ART GALLERY WITH STATE-OF-THE-ART TECHNOLOGY. IN ADDITION TO THE IMMERSIVE NATURE OF THE SPACE ITSELF, SEED WILL HOST CURATED EXHIBITIONS AND EXPERIENCES THAT CULTIVATE ITS OWN CYCLICAL CREATIVE CULTURE FROM THE GROUND UP.

IT ALL STARTS WITH THE OASIS, SEED BRKLYN’S EXPERIENTIAL BRANCH AND INNOVATIVE GALLERY THAT REIMAGINES HOW DIGITAL ART IS PRESENTED. THE SEED POD, A ONE-OF-A-KIND DIGITAL CANVAS, FEATURES MONITORS EMBEDDED IN MOVABLE WALLS THAT BRANCH OFF INTO INDIVIDUAL, LUSH DISPLAYS. THE SEED POD HAS SHOWCASED WORKS FROM A DIVERSE ARRAY OF ESTABLISHED AND UPCOMING DIGITAL ARTISTS, AND HAS BEEN UTILIZED TO HIGHLIGHT FILMS AND FEATURED PRODUCTS FROM BOTH ESTABLISHED AND INDEPENDENT BRANDS.

SEED PODS

THE SEED POD COMES WITH FIVE MOVABLE DIGITAL WALLS, EACH EQUIPPED WITH SEVERAL MONITORS AND NOOKS FOR DISPLAYING DIGITAL ART, MEDIA, AND PRODUCTS, FORMING AN INTERACTIVE AND IMMERSIVE ART GALLERY. BY PROVIDING ARTISTS WITH A UNIQUE CANVAS FOR DISPLAYING DIGITAL ARTWORKS AND THE ABILITY TO SHOW RELATED PHYSICAL PRODUCTS ALONGSIDE THE DISPLAY, THE SEED POD INTERTWINES THE DIGITAL AND PHYSICAL ELEMENTS FOR BOTH THE ARTISTS AND THOSE ENGAGING WITH THEIR ARTWORK, CREATING A ONE-OF-A-KIND “PHYGITAL” EXPERIENCE HERE AT THE OASIS. ALONG WITH THE MOVABLE WALLS, THE SEED POD INCLUDES FIFTEEN MODULAR SEATING BENCHES PERFECT FOR WORKSHOPS, LECTURES, FILM SCREENINGS, AND MUCH MORE.

LIGHTING SYSTEM

WE'VE IMPLEMENTED CORONET'S INNOVATIVE LED MAGNETIC TRACK SYSTEM FOR DYNAMIC RE-POSITIONING OF LIGHT MODULES, ALONGSIDE JESCO AND NIPPO LIGHTING'S CUTTING-EDGE LED LINEAR PRODUCTS IN THE GARDEN AND GREENHOUSE. THE USE OF GEORGE NELSON-DESIGNED BUBBLE PENDANTS AND RGBW TRACK SYSTEM ADDS PROGRAMMABLE COLOR OPTIONS AND ADJUSTABILITY, CREATING AN INDUSTRIAL YET WELCOMING ENVIRONMENT WITH SPECIFIC LED COLOR HUES.

PROJECTION MAPPING

FEATURES A UNIQUE FULL FLOOR-TO-WALL PROJECTION EXPERIENCE WITH AN 8K DIGITAL DISPLAY, CAPABLE OF SHOWCASING VISUAL ART, BRANDING CONTENT, VIDEO PLAYBACK, AND MORE. THE PIONEERING PROJECTION MAPPING SYSTEM, EXEMPLIFIED DURING THE OPENING EXHIBITION THROUGH ARTIST VINCE FRASER'S LENS AND ARTWORK, IMMERSES VIEWERS IN A TRANSFORMATIVE OASIS EXPERIENCE, MARKING A FIRST-OF-ITS-KIND INSTALLATION AT A RETAIL LOCATION.

A MULTIFACETED HUB WHERE ART, FASHION, AND CULTURE CROSS POLLINATE IN THE HEART OF BROOKLYN, NEW YORK. EXPLORE SEED BRKLYN’S CURATED COLLECTION AT THE GARDEN, WHERE THE LATEST IN LUXURY FASHION IS PRESENTED WITH THE CONSIDERATION OF A GALLERY. SAVOR OUR EXPERTLY BREWED LA COLOMBE COFFEE, A RICH ESPRESSO SHOT, OR A REFRESHING MATCHA LATTE COMPLEMENTED BY THE UNIQUE FLAVORS OF OUR HOMEMADE VEGAN JAMAICAN PATTIES AT THE GREENHOUSE CAFE, WHERE YOU’RE SURROUNDED BY LUSH GREENERY. THEN IMMERSE IN THE OASIS, OUR ART GALLERY FROM THE FUTURE WHICH HOSTS A DIVERSE RANGE OF MEMORABLE EXPERIENCES. SEED BRKLYN IS MORE THAN JUST A STORE; IT’S A DESTINATION THAT’S CULTIVATING A CYCLICAL CREATIVE CULTURE.

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